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Why Goddess?

The symbol felt appropriate to represent our brand's symbol for attaining your Highest Self.  But there's more behind this Badass Deity. 

The Goddess is often associated with the Triple Moon Symbol, which depicts the waxing crescent, full moon, and waning crescent.  A common meaning assigned to this Triple Goddess symbol is the maiden, mother, and crone. The three phases of the moon correlate with the phases of a woman’s life.  The Maiden: The new moon. The maiden shows purity, youth, creation, pleasure, naivety, and new beginnings. The maiden invites you to explore your spirituality, sensuality, and creativity. The Mother: The full moon. The mother embodies love, fertility, nourishment, responsibility, patience, gratitude, power, and self-care. The mother invites you to master giving and receiving love. The Crone: The fading waning moon. The crone embodies endings, wisdom,  acceptance, and culmination. The crone invites you to accept that without endings, there are no beginnings.  As Mermaid has ended, we peacefully let her go, and welcome this new beginning.  

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